Transform your business
Just like elite sports teams, organisations excel through the collective effect of superior individual performance.
If you want to transform your organisation's performance, our revolutionary performance improvement programmes are the answer.
Based on his experience assisting elite athletes, Craig (Steel) developed a pathway to help national champions become world-champions.
Since introducing this process, he has helped athletes win over 20 World Cup and World Championship titles earning him a reputation as one of the world’s leading performance specialists.
Because performance is equally critical in business, Craig adapted the process he developed for athletes to assist companies. After extensive testing, he produced a suite of programmes to help organisations transform the performance and productivity of their workforce.
The first company to deploy one of Craig’s programmes (Telecom Business Directions, now Spark New Zealand) exceeded its growth target of 5% by over 400% proving his process could be applied in business.
Powerful online tools are deployed to support the implementation of our Performance Improvement Programmes. This ensures they not only achieve maximum impact across your business but transform your people's experience working in and for your organisation.
Craig is a veteran of the performance industry and considered by many to be Australasia’s foremost performance expert. Two decades ago, Craig made one of the single greatest breakthroughs in international sport by discovering why and how athletes capitulate (choke).
Following his success with athletes, a number of New Zealand’s most respected business leaders asked Craig if he could do for them what he was doing for athletes. The first company that used his process increased its sales by 407% in four months, proving it could be applied in business.
Since then, we’ve spent the past decade perfecting our process to help organisations out-perform their competitors.